Sunday, July 13, 2008

ASUS My Cinema-PE6300Hybrid PCI-Express Hybrid TV Card Announced

Enjoy Digital (DVBT) and Analog (PAL/ NTSC) TV on the PC Simultaneously!

Catering to users who want to watch and record digital or analog TV on their PCs, ASUS, producer of top-notch multimedia solutions, introduced the new PCI-express TV card, ASUS My Cinema-PE6300Hybrid, which supports both digital (DVBT) and analog (PAL/ NTSC) TV programs. Furthermore, it is embedded with an hardware MPEG2 encoder that dramatically reduces CPU loading – helping guarantee high-quality video outputs. The ASUS My Cinema-PE6300Hybrid is also equipped with an array of versatile utilities that lets users enjoy all-in-one multimedia entertainment on the PC.

Cinema-PE6300Hybrid

High Quality Digital and Analog TV
The ASUS My Cinema-PE6300Hybrid is a combination of an Analog and Digital TV receiver. With this nifty piece of hardware, users will be able to watch and record high-quality digital (DVBT) or analog (PAL/NTSC) TV programs on their PCs. Adopting the brand-new PCI Express x1 interface, transmission speeds of up to 500 MB/s (faster than the PCI bus of 133MB/s) can be achieved – an improvement of almost 3 times over conventional technology. Additionally, the My Cinema-PE6300Hybrid comes embedded with a built-in advanced hardware noise reduction technology and a hardware MPEG2 encoder, which remarkably reduces the CPU loading and guarantees high-quality video output. Therefore, users can even surf the Internet and watch TV programs at the same time – without any lagging, for the best video quality.

User-friendly Multimedia Entertainment
Whether users want to watch digital or analog TV programs, make scheduled recordings, edit and make their own movies, burn DVD or VCDs, listen to FM and MP3 music, sort video and photographs, this card can do it all and satisfy all of their needs. The ASUS My Cinema-PE6300Hybrid can even utilize the ASUS VideoSecurity Online technology to build a home monitoring/security system. With the ASUS My Cinema-PE6300Hybrid to provide a total solution for home theater entertainment, users can easily turn PCs into a multimedia entertainment centers.

Instant TV Experiences with Full Function Remote Controller
This full function remote controller offers users instant access to watching TV, recording, and channel surfing into their hands. Users will never again miss a moment of their favorite TV programs anymore! They can even “pause” the live TV program and continue watching it after any interruptions.

From : http://news.ecoustics.com/

DreamWorks Animation and Intel Team Up for Digital 3-D

Earlier this week DreamWorks Animation (DWA) and Intel (INTC) announced they're partnering to create next generation digital 3-D animation. On Friday I spoke with DWA's CEO Jeffrey Katzenberg and Intel's CEO Paul Otellini about the new deal, just before they presented the new technology along with a 3-D segment of Kung Fu Panda to the executives at the Allen & Co. conference in Sun Valley.

This new alliance aims to give both companies an advantage as the technology gains a foothold (and theaters). DWA will use Intel technology to speed up its production process and to evolve the strategies they employ to craft the digital images. Meanwhile Intel will use DWA to test Intel technology focused on entertainment and video.

The two CEOs were enthusiastic, Katzenberg saying that Intel "is really coming through for us," and that the technology will entirely revolutionize both the way DWA makes movies and the experience people get at the movie theater. Giving a theatrical experience that's entirely different from what consumers get from their home entertainment systems is crucial to the future of the theatrical movie business.

But with consumer spending crunched, will moviegoers be willing to pay the few dollars more that 3-D movie tickets generally cost? Katzenberg says the timing with the economic downturn for the rise of digital 3-D is actually beneficial. He points to the fact that when it's more expensive to go on a vacation or a road trip, the exceptional experience of a 3-D movie is actually a great, affordable alternative.

The mood was positive. Otellini pointed out that technology costs always come down over time. And when it comes to concern about economic downturn, Otellini wouldn't comment on details of Intel's business as the company is in a quiet period ahead of earnings next week, but he did say that business is generally strong. Three quarters of Intel's business is international and the global markets are quite strong. Katzenberg reiterated the fact that the movie industry tends to be countercyclical; who doesn't want to get their mind off their troubles with a trip to an air-conditioned, dark theater?

So why did these guys present at Sun Valley? Well, what better access to movers and shakers to show them where technology is headed? (A decade ago Intel demonstrated the PC to the attendees here.) And if conference attendees are impressed, it may help push adoption of the technology.

The presentation they rushed off seemed successful; CEOs raved as they walked out, many looking to find their kids to drag them into the theater to show them the clips. Most importantly, it's this kind of technology that's giving studio chiefs confidence about the future of the theatrical film business. Universal Studio's Ron Meyer and Paramount Pictures' Brad Grey both talked to me about how strong their summer has been. The media company stocks are hurting, but the box office is up. It's technology like this that will add to the box office dollars and, they're hoping, also margins.

From : http://seekingalpha.com/