Nokia announced the launch of two new additions in its entry portfolio – Nokia 2600 classic and Nokia 1209. Both attractively designed handsets offer a host of useful innovations for personalization and phone sharing and are ideal for consumers seeking a varying combination of features, design and value.
“Nokia is consistently working towards understanding consumer needs and aspirations and bringing out devices that fulfill these requirements,” says Devinder Kishore Director, Marketing, Nokia India.
According to a recent Nokia survey of consumers in emerging markets, a new trend appears to be emerging: phone sharing. More than 50 percent of respondents in India, Pakistan and nearly 30% in Vietnam indicate that they share, or would share, their mobile phone with family or friends – a figure which contrasts consumer behaviour in more mature markets.
“Phone sharing is a logical trend – more and more families are purchasing a mobile phone for the entire family to use, not just the head of the household. In addition, digital cameras are quickly becoming more popular in these markets, and as such taking and sharing digital images is becoming more common,” adds Mr. Kishore. “In response, Nokia has developed a number of innovative features like the multiple phonebook to support phone sharing, and we have added technologies like Bluetooth to some models to make transferring images and ringtones easy and affordable.”
The Nokia 2600 classic allows consumers to customize their phone with colorful, fully changeable Xpress-on covers and MP3 ring tones. It also has a number of entertainment features, including an integrated FM radio and a VGA camera. Additionally, the Nokia 2600 supports MMS and Nokia Xpress Audio Messaging, for recording and editing messages on the go.
The Nokia 1209 offers additional cost management features to make phone sharing easy and convenient. It has the prepaid tracker, a cost-tracking application, multiple phonebook that allows as many as five people to store personal contact lists of up to two hundred numbers on a single phone. The Nokia 1209 comes with a one-piece key-mat that offers durability and reliability. Uniquely the handset has a power saver mode that enables to extend talk time.
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