Adobe Systems is helping Google and Yahoo to uncover Web content that was previously "invisible" to Web searches.
Both companies have been given optimized Adobe Flash Player technology
to help them better index dynamic Web content and rich Internet
applications (RIA) that include the Flash file format, or Shockwave
Flash (SWF), Adobe said in a statement. Search engines already index
static text and links within SWF files, but RIAs and dynamic Web
content are elusive to search engines because of their changing states,
Adobe noted.
Adobe's technology means that millions of pre-existing RIAs
that use Flash technology, including content that loads at runtime, are
immediately searchable without alteration by companies or developers,
Adobe said. Google has already added the optimized Flash Player to its
search engine, while Yahoo plans to add the technology to a future
update of Yahoo Search.
"Designers and Web developers have long been frustrated that
search engines couldn't better access the information within their
content created with Flash technology. It's great to see Adobe and the
search engines working directly together to improve the situation,"
Danny Sullivan, editor-in-chief, SearchEngineLand.com, said in a
statement. "The changes should help unlock information that's
previously been 'invisible' and will likely result in a better
experience for searchers."
From : http://news.cnet.com/
