Forestals Entertainment Limited, a subsidiary of the Forestals
Group, has been appointed local agent for Sony Ericsson Mobile
Communications, a 50-50 joint venture of Sony Corporation and
Telefonaktiebolaget LM Ericsson.
Established in October 2001, the company's mission is to create
attractive, innovative, global brand in the mobile handset industry.
A global provider of mobile multimedia devices, including
feature-rich phones, accessories and PC cards, Sony Ericsson's products
combine powerful technology with innovative applications for mobile
imaging, music, communications and entertainment.
"The net result is that Sony Ericsson is an enticing brand that
creates compelling business opportunities for mobile operators and
desirable, fun products for end users," Luke Tabone, director of
Forestals Entertainment Ltd, said.
The merged company brings together consumer electronics powerhouse
Sony Corporation with telecommunications leader Ericsson. Its first
joint products, offering universal appeal, were launched in March 2002
and are different in the key areas of imaging, music, design and
applications.
At Sony Ericsson, design is more than just about a good-looking
product; it is integrated into every step of the process - intelligent
features, user-friendly applications, innovative materials and, of
course, attractive visual appearance. Design is the essential
differentiator when comparing mobile communications products.
Fashion, market and consumer trends are continuously monitored,
along with product and technology trends, and they inspire, influence
and are reflected in all elements of their designs. The company has
launched products that make best use of the major mobile communications
technologies, such as the 2G and 3G platforms, while enhancing its
offerings to entry level markets.
Sony Ericsson strives to be a cutting edge provider of applications,
forging partnerships with developers and content providers. Strategic
agreements with partners, such as Sony BMG, is one way in which the
company is bringing the best and latest in entertainment content to its
users.
In the mobile gaming market Sony Ericsson took the lead in 2004,
being the first to launch Java 3D-enabled handsets, and is forging
ahead to bring 3D gaming to a wider audience.
Sony Ericsson undertakes product research, design and development,
manufacturing, marketing, sales, distribution and customer services.
Global management is based in London, and R&D is in Sweden, UK,
France, Netherlands, India, Japan, China and the US.
In the last calendar year of operations, Sony Ericsson grew market
share by around 2 percentage points to reach slightly over nine per
cent for 2007 compared to 2006 in an estimated global market of 1.1
billion units.
From : http://www.timesofmalta.com/
