Saturday, August 2, 2008

AMD: EVGA wanted to sell ATI cards

Desperate times call for desperate measures, and it seems that one of Nvidia's key partners went and asked AMD if it needed help shifting a few more Radeon cards. It seems Nvidia's squeeze on its 20+ partners has been just too much for EVGA and it went to see what other options were available.

AMD's top brass casually told us yesterday that "[it] only needs eight partners" and that it doesn't want to damage the loyalty between them and itself after they've stuck by AMD through rough (HD 2900 XT) and the smooth (HD 4000-series).

Recently AMD has taken on Gainward Palit... no, wait, Gainward, as another partner but this was a strategic move for specific regions only.

AMD considers its world-wide coverage already sufficient and further saturating the market with yet another "sticker on generic product" doesn't do anyone any favours - with this sentiment we completely agree.

(Very) Unofficially, AMD said the only Nvidia partner it would want to work with was BFG in the States, but it couldn't see that happening either. Well, it all depends on how much profit margin Nvidia lets its board makers have in the future, otherwise they might see AMD or Intel's Larrabee become an attractive (or inevitable for survival) option.

Would you like to see EVGA ATI Radeon cards? Do you like the current AMD partner range - are there too many or too few? Let us know your thoughts, in the forums.

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