ESPOO, Finland, August 19, 2008 /PRNewswire-FirstCall via COMTEX/ --
In an effort to help
travellers everywhere, Nokia and Lonely Planet have teamed up to
distribute Lonely Planet content via Nokia Maps. Travellers can purchase and
download the city guides so that they have information at their fingertips
whilst they are on the road.
With over 100 destinations available now, and more to come, Nokia Maps
and Lonely Planet have many of the most world's most popular tourist
locations covered. The Lonely Planet guides will help travellers to find
great places to eat, shop and sleep, as well as describing the popular sights
and nightlife for each destination.
"Lonely Planet is a well known brand amongst travellers and stands for
adventure and editorial independence," said Maximilian Schierstadt, head of
media partnerships, Nokia context based services. "We are very excited to
offer their expert local recommendations and itineraries to our Nokia Maps
consumers, which will allow Nokia to continue to innovate and enable
compelling location aware experiences."
Stephen Palmer, CEO, Lonely Planet Publications added, "This is a
genuinely transformational deal, which makes Lonely Planet content readily
available regardless of time or place. It will help all those questions which
travellers frequently have on the road such as 'What should I explore today'
or 'where should I go for dinner tonight?' Together with Nokia we will help
more travellers connect profoundly with their world, every day."
The downloads are available from today, cost USD 13.99, and can be found
in the Guides section in the Extras menu. Nokia Maps 2.0 uses vector maps
provided by Navteq and TeleAtlas. Nokia Maps now has maps covering over 200
countries, with over 70 of them navigable. Maps can be downloaded over the
air directly to selected devices or by using the Nokia Map Loader on a PC.
Nokia Maps 2.0 and the Map Loader is freely* available for selected
devices. For download and more information, please visit
*Subject to terms and conditions. Data transfer costs may apply.
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We make a
wide range of mobile devices with services and software that enable people to
experience music, navigation, video, television, imaging, games, business
mobility and more. Developing and growing our offering of consumer Internet
services, as well as our enterprise solutions and software, is a key area of
focus. We also provide equipment, solutions and services for communications
networks through Nokia Siemens Networks.
About Lonely Planet
Lonely Planet is a leading global travel information company. It is
renowned for its first-hand approach, up-to-date maps and commitment to
providing the best information for travellers. Lonely Planet covers the
must-see spots, but also encourages travellers to get off the beaten track
and understand more of the nature, culture and environment in each
destination. Lonely Planet currently has more than 360 writers, researchers
and photographers and produces around 500 trustworthy and inspiring books,
innovative downloadable digital guides, an award-winning website, wireless
applications and cutting-edge television programmes. Lonely Planet was
founded after Tony and Maureen Wheeler left London and hit the road in search
of adventure in 1972. They travelled overland across Asia and landed in
Australia where, due to incessant questions from would-be travellers, they
compiled their journey notes and stapled together their first travel guide,
Across Asia on the Cheap. http://www.lonelyplanet.com.
From : http://www.marketwatch.com/