AMD has launched a new campaign called Fusion. The company offers no technical specifications but says it will offer an improved user experience. Fusion compliments the AMD brand with integrated ATI graphics.
Advanced Micro Devices is also offering free software that promises to speed up Microsoft's Vista. Vista is the latest Windows operating system.
By: Andy Hodges
Sep 26, 2008 02:08 AM GMT
AMD has totally re-branded itself as "Fusion". There's an article on NewsOXY's AMD News page which further describes the new campaign. However, there are no technical specifications.
"AMD's new campaign unveils how its computer chip design enhances productions through the integration with graphics chip maker ATI. Advanced Micro Devices purchased ATI in 2006.
The main theme is "Fusion" which appears in every advertisement. "
The chip maker is using the name "Fusion" which brings both AMD and ATI technologies together. The company is focusing on how chips are used and replacing the "smarter choice" tag ling that appeared during last year's holiday season.
It is one move that AMD is making to compete against rival Intel.
From : http://www.halflifesource.com/
