Thursday, September 4, 2008

Spore Available at Retailers Worldwide This Week From EA and Maxis

EMERYVILLE, Calif., Sep 04, 2008 (BUSINESS WIRE) -- How will you
create the universe? Gamers around the world can find out this week as the
highly anticipated video game Spore(TM) ships to retailers for the PC, MAC(R)
and Nintendo DS(TM), mobile phones and the iPhone(TM). Spore is rated E10+ by
the ESRB, and retails for $49.99. The collectable Spore Galactic Edition is also
available for $79.99, which includes "The Making of Spore" DVD, a hardback art
book, fold-out poster, 100-page Galactic Handbook and the National Geographic
Channel documentary "How to Build a Better Being" DVD.

Spore will be on store shelves around the world on the following

-- September 4th: Germany, France, Belgium, the Netherlands,
Luxembourg, Switzerland, Austria, Finland and Australia

-- September 5th: Rest of Europe and South America

-- September 7th: North America

Spore gives players their own personal universe in a box. Create
and evolve life, establish tribes, build civilizations, sculpt entire worlds and
explore a universe filled with creations made by other gamers. Spore gives
players a wealth of creative tools to customize nearly every aspect of their
universe: creatures, vehicles, buildings, and even spaceships.

"Spanning hundreds of millions of years, Spore's scope is
unprecedented in gaming. It has been a long time in the making and the team at
Maxis is excited to finally share the game with the world," said Will Wright,
chief designer at Maxis. "We can't wait to see the amazing worlds that our fans
build, as they tell their own stories with the game."

"Spore is an outstanding achievement," said Frank Gibeau, President
of the EA Games Label. "The blending of gameplay, editors and online community
through pollinated content came together to deliver on Will Wright's big idea --
to create and control your own personal universe. The team at Maxis has built an
extraordinary game that has the potential to become a platform for creativity,
and innovation for years to come."

To download a free trial of the Spore(TM) Creature Creator, please
visit For screen shots or more information about
Spore, please visit our press web site at

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software company.
Founded in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular handsets
and the Internet. Electronic Arts markets its products under four brand names:
EA SPORTSTM, EATM, EA SPORTS FreestyleTM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than one
million copies. EA's homepage and online game site is More information about
EA's products and full text of press releases can be found on the Internet at

EA, EA SPORTS, EA SPORTS Freestyle, POGO and SPORE are trademarks
or registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Nintendo DS is a trademark of Nintendo. Mac and iPhone are trademarks
of Apple Computer, Inc., registered in the U.S. and other countries. All other
trademarks are the property of their respective owners.

SOURCE: Electronic Arts Inc.,