AMD has been discussing its new ‘Fusion’ branding approach with customers and partners at this year’s GITEX.
The ‘Future is Fusion’ brand is intended to reflect a new integrated approach to computing platforms, and will be backed up with an extensive marketing and awareness campaign, AMD’s VP of marketing for EMEA, Jochen Polster, told itp.net.
“When look at what AMD is about, clearly it is not just a company that individually produces CPUs, GPUs and chipsets - we are not so much an individual silicon vendor anymore. The idea is not to focus on components, but to look more at what the end user wants to do with their computer,” Polster said.
The new approach will see AMD developing integrated product offerings under three broad categories – work, home and play – with branded platforms targeted at each.
According to AMD research, most buyers have a primary use in mind when purchasing a PC, so AMD will develop offerings that are optimized for each broad usage model. OEM partners will be given guidelines on which additional components would best complement the AMD core, and individual brands will be created for each category. The AMD Game and Business Class brands are already being developed, and the whole concept should be developed by Q1 of next year.
Source : http://www.itp.net/
