Nokia (NYSE: NOK) announced Wednesday it has signed several major U.S. publishers for its mobile advertising network.
Nokia Media Network will now provide content from Fox News, A&E
Network, Bio Channel, History Channel, and Hollywood Reporter to U.S.
subscribers. These companies join the likes of Reuters, Hearst,
AccuWeather, and Sprint.
"We're very pleased to welcome these blue-chip publishers to the Nokia
Media Network," said Tom Henriksson, head of Nokia's interactive
advertising, in a statement. "These additions fortify the Nokia Media
Network's reach in the United States, which has already been a
well-performing advertising network, especially for advertisers in the
entertainment, automotive, and mobile content sectors."
Nokia acquired Enpocket last year and used its analytics
technology to launch the advertising network in February. The phone
manufacturing giant wants to leverage its enormous reach to serve ads
to its mobile audience, and it said it has a click-through rate of 10%
in certain channels.
The advertising network is just the latest example of Nokia moving into other avenues beyond just manufacturing cell phones.
"The industry as a whole is in the middle of a transformation, and it's a very exciting time," Nokia's CEO Olli-Pekka Kallasvuo told InformationWeek.
"It's moving from a device industry to an experience industry, and
we're making a conscious long-term effort to capitalize on that."
In the last year or so, Nokia has acquired Enpocket, Navteq, Twango,Plazes, and OZ Communications
to beef up its social networking, messaging, and location-based service
offering. The company said offering these additional services and
applications will lure new people to Nokia handsets, as well as create
additional revenue from existing customers.
Source : http://www.informationweek.com
