Sony Pictures Entertainment will use 4K digital technology in the
making of most of its filmed productions, it was announced by Sony
Electronics. Sony Pictures has already released the summer blockbuster
“Hancock” in 4K, with the motion picture grossing more than $600
million at the worldwide box office to date. Movies released in 4K can
play in theaters with either 4K or 2K projectors. Among the next
motion pictures to be digitally imaged in 4K by Sony Pictures, and
available for 4K distribution, are expected to be “2012,” “Salt,” and
“The Green Hornet,” with more titles to be announced.
“With the industry moving rapidly to embrace the improvement in
quality that digital cinema can offer, we believe that 4K resolution
gives audiences the best seat in the house,” said Gary Martin,
president of Production Administration and Studio Operations for Sony
Pictures Entertainment. “That’s why we will be making more of our
filmed productions at full 4K resolution, scanning at 4K, using a 4K
workflow process, and releasing a 4K DCP to theaters. The crisp and
vibrant images provided by 4K are the only way to ensure that audiences
both today and in the future will really be able to see the full range
of what we can capture on film.”
“This commitment from Sony Pictures continues the momentum that is
building behind 4K,” said Gary Johns, vice president, Digital Cinema
Systems Division at Sony Electronics. “Exhibitors are realizing that 4K
is a reality now, for enhancing their customers’ experiences, and
studio support is a critical element to take advantage of the superior
resolution of Sony’s 4K projection system. The growing number of
4K-equipped theaters will now have even more 4K content potentially
available to offer their customers.”
From : http://www.sonyinsider.com/
