Saturday, November 22, 2008

'CSR: Doing the Right Things the Right Way' - AIM Launches Book on CSR at Intel

Singapore, Nov 22, 2008 (ACN Newswire via COMTEX) -- Intel's wide array of corporate responsibility programs is the subject of a new case book by the Ramon V del Rosario Center for Corporate Social Responsibility Asian Institute of Management. Entitled "Corporate Social Responsibility in Asia: Getting It Done The Intel Way," the case book features 15 case studies on the implementation of Intel CSR programs in education, community work, the environment, and supplier ethics in India, Malaysia, the Philippines, Taiwan and Vietnam.

According to Dr Anjan Ghosh, Intel Director of Corporate Affairs for Asia Pacific, "Corporate responsibility is an essential ingredient of how we do business: with uncompromising integrity and respect for the world around us. We are honored that an institution of the stature of the Asian Institute of Management has researched our programs and decided to publish its findings in the form of this book."

Ghosh adds, "It is a pleasure to share our work and we hope our key learnings can carry forward so that others may benefit. Doing things the right way is never easy, but it is a must for any business to thrive and be sustainable."

Based on in-depth interviews with internal and external stakeholders of Intel's CSR programs, the case studies featured in the book demonstrate the concrete benefits of implementing sustainable and well-focused CSR programs, both for society and for companies. The select case studies also show the value of leveraging on the competencies of the company's internal and external stakeholders, including employees, governments, civil society organizations, residents of host communities, and other companies, in effectively addressing key social issues that affect the long-term stability and competitiveness of Asian societies and the firms operating in them.

"Corporate Social Responsibility in Asia: Getting It Done The Intel Way," contributes to the body of knowledge and presents creative documentation of innovative and best CSR practices in Asia.

About Intel

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at