Longtime IGN readers may remember our Nintendo Minute series, in which we presented Nintendo of America's highest-ranking executives with one new question per week. After an extended hiatus, the feature returns complete with answers from the company's new guard. In the weeks and months to come, we will be posting new Minutes answered by Denise Kaigler, NOA's vice president of corporate affairs.
To learn more about Denise and her esteemed background, check out her IGN Stars profile.
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Q: Wii and Nintendo DS are both running a distant first place. Has Nintendo won the console wars?
Denise Kaigler: Have your readers noticed that it's usually members of the media who love using terms like "console wars." Like "auto wars" or "cola wars," they conjure up strange images of corporate titans clashed in some epic battle, or masterminds and their henchmen wringing their hands as they plot world domination. So let's all take a deep breath and put it into perspective. It's not a war. It's entertainment, it's videogames … it's fun!
The problem with words like "wars" and "winning" is that they imply a sense of finality, an end. Yes, while Wii and Nintendo DS continue to do very well, there's never going to be a day when Nintendo looks at the sales numbers, kicks back and declares, "well, we're done." That's the challenge and the fun of the video game industry. We must constantly remember to push ourselves to try new things. If there's a battle going on, it's with ourselves and our sense of complacency. In this industry, if you think you have everything figured out, that's when you're really in trouble.
And as I've said before, it's not up to Nintendo to determine how long we will be in this position. That's the job of consumers, the people who buy and play our games. All we can do is try to keep pushing the envelope, whether it's experimenting with new kinds of games, developing new experiences or finding ways to draw new players into this form of entertainment that you and I enjoy so much.
Source : http://wii.ign.com/