Featured titles, streeting Feb. 3 (prebook Dec. 11) at $19.94 SRP, span various decades and different genres. Older films include 1959 spy caper Our Man in Havana, based on the Graham Greene novel, and 1951’s Five, which follows the aftermath of a nuclear holocaust.
Sony plans to target catalog-friendly online and book retailers.
“These are titles that have not been seen on DVD, and I feel they appeal to a new generation of DVD buyers who are open to a little bit of tasting and sampling of films they may not have heard of before,” said Marc Rashba, Sony marketing VP.
The studio hopes its Martini line will become a long-term pipeline for new-to-DVD titles.
Source : http://www.videobusiness.com/