SONY Gulf will sponsor the 19th Gulf Cup, the Gulf's most popular soccer event which is set to take place in Muscat from January 4 to 17, next year.
This is the first major Middle East soccer tournament Sony is partnering with and is an extension of the Sony's global eight-year Fifa partnership from 2007 to 2014 that covers the 2010 and 2014 World Cups.
"Football is the GCC's favourite sport. I can't think of a better way for Sony to enter the hearts and minds of the people and celebrate the game with them than to partner with the best of the Middle East football action through the Arabian Gulf Cup of Nations," said Sony Gulf managing director Osamu Miura.
"Sony isn't just committed to the promotion of football at the global level, but we are very keen on supporting it at the regional level."
"We have great respect for the energy, enthusiasm and dedication to the sport in our region and we look forward to promoting football in the region and exciting our Sony customers along the way," added Miura.
Each of the eight Gulf confederation countries will be represented by their national teams bidding to become the GCC champion, with the first game, between Oman and Kuwait, scheduled to be held at the Sultan Qaboos Sports Complex in Muscat on January 4.
"We are delighted that Sony has agreed to become a partner of the 19th Arabian Gulf Cup of Nations. As a partner of Fifa and of the Uefa Champions League, and now of the most important tournament in the GCC region, Sony's pedigree in international football sponsorship is second to none," said Fahad Al Raisi, assistant undersecretary, Ministry of Sports Affairs, Oman.
"Most of all, this partnership will allow us to enhance fans' experience of the Gulf Cup of Nations tournament through Sony's hi-definition products, leading to a successful and memorable event."
As the official electronics and data partner of the 19th Gulf Cup, Sony will enjoy various category exclusive rights regionally. Sony Gulf will also have access to other Gulf Cup of Nations properties and sports, namely, Handball, Basketball and Volleyball.
Source : http://www.gulf-daily-news.com/