Looks like Sony is trying to go green, as their first line of LCD's under their new Bravia VE5-series features technology designed to reduce energy usage of the televisions, making them more eco-friendly. The roster comprising the VE5-series lineup includes the 40-inch KDL-40VE5, 46-in KDL-46VE5 and the 52-inch KDL-52VE5.
Headlining the energy friendly features is the Sony Hot Cathode Fluorescent Lamp (HCFL), technology that they claim can reduce power consumption by about 40% when compared to other LCD models they produce. The VE5-series also includes a presence sensor, which will turn off the unit when no motion is detected within a set time around the proximity of the display, such as when you fall asleep while watching TV.
Topping off the list of eco-friendly features is a light sensor that will automatically adjust the backlight of the display according to the environment. So for example in low-light viewing, the backlight will power down slightly, saving energy and even potentially improving image contrast. And as with all Bravia LCD's, the VE5-series will come with standard features that include 120Hz, UBS input, 24p, four HDMI inputs and Bravia Link.
The Bravia VE5-series of LCD displays are scheduled for a Summer 2009 release. No pricing has yet been announced. For more info, visit the Sony Style website.