Sunday, August 3, 2008

Blu-ray to outsell DVD by 2011, says Sony Pictures

Citing the latest market reports available, Sony Pictures Home Entertainment Asia Pacific vice president Tim Meade has confided that the company believes sales of Blu-ray Discs will beat out that of standard definition DVDs by the year 2011.

According to the market reports, global sales of BD movies will rise from 9 percent at the end of 2007 to about 25 percent of all market share by the end of this year, and that the number was already at about 20 percent as of July.

In addition, the global sales of BD players (I'm not sure if PS3s are included in Meade's figures) in proportion to all video players, will rise to 15 percent from 7 percent year-on-year. Meade also noted that for the first half of 2008, sales volume of BD players increased 400 percent in the US and an astonishing 600 percent in Europe.

As a ratio, Meade says DVDs will hold a 75:25 percent lead over their HD counterparts by the end of 2008 and a 60:40 lead by the end of 2010 before losing out in 2011 by a margin that could be as small as 48:52.

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