Tuesday, September 2, 2008

RPT-UPDATE 1-Sony launches new PSP in Japan to battle Nintendo

TOKYO, Sept 2 (Reuters) - Sony Corp's (6758.T: Quote, Profile, Research, Stock Buzz) game unit
said on Tuesday it would launch the latest model of its PlayStation Portable
(PSP) handheld machine on Oct. 16 in Japan to better compete with Nintendo Co
Ltd's (7974.OS: Quote, Profile, Research, Stock Buzz)
market-leading DS.

The new model, first unveiled in Leipzig in August, comes with a built-in
microphone and advanced LCD display that is better suited for use

It will sell for 19,800 yen ($182), the same price as the current PSP model
and compared with 16,800 yen for the DS.

Sony sold 3.72 million units of the PSP in April-June worldwide, while
Nintendo's DS sold 6.94 million units.

The PSP, however, has outsold the DS in recent months in Japan, helped by
Capcom Co Ltd's (9697.T: Quote, Profile, Research, Stock Buzz) popular
hunting action game "Monster Hunter Freedom 2G", designed for the Sony machine.
(Reporting by Kiyoshi Takenaka)

From : http://www.reuters.com/