Oct. 13 (Bloomberg) -- Sony Corp. doesn't plan to cut the
price of its PlayStation 3 console before the Christmas season,
the Financial Times said, citing the head of the Japanese
manufacturer's game unit.
Sony will maintain current pricing because the PS3 offers
better value than rival machines that sell for less, the FT cited
Kazuo Hirai, president of Tokyo-based Sony Computer Entertainment
Inc., as saying.
Sales of an upgraded version of the console began in
September in the U.S., offering double the storage capacity while
maintaining a price of $399. That contrasts with Microsoft
Corp.'s decision to cut the price of its Xbox 360 Arcade machine
to $199 from $279.99.
Source : http://www.bloomberg.com/
