LONDON - Britain's Got Talent star Jeremy Lynch will feature in a major marketing campaign to launch Nintendo DS title, Football Director DS - the first football management game for the handheld platform.
The football freestyler will attempt to break three current World Records at Crystal Palace training ground for the week commencing 17 November that will be broadcast on TV.
As the face of the advertising campaign, Jeremy Lynch will demonstrate his skills in a series of TV, print, online and broadcast adverts with Sky Sports Football, Sky Sports News, Soccer AM, and a selection of music channels, as well as a selection of the main football press and club websites. Online activity will include skill tutorial videos which will be hosted on the Football Director DS website, and other football related sites.
Football Director DS will be available in all major high street retail outlets on 28 November. A launch event will take place during Crystal V QPR Championship match on 29 November.
Source : http://www.brandrepublic.com/
