Monday, November 10, 2008

Nokia’s luxury handset division, Vertu unveils three new Ferrari branded handsets

Nokia’s luxury handset unit, Vertu in tie-up with Ferrari announced the development of three new handsets namely the Vertu Ascent Ti Ferrari Nero, Vertu Ascent Ti Ferrari Rosso and Giallo.


 


“The original design for the Ascent Ti was heavily influenced by the dynamic power of luxury sports cars and working closely with Ferrari has enabled us to progress this vision. The new Vertu Ascent Ti Ferrari editions are the definitive automotive-inspired handsets – bold, balanced and with the unmistakable character of the Prancing Horse,” said Frank Nuovo, chief of design for Vertu.


 


The handsets have ring tones of original Ferrari engines with sounds taken from the F 430 and the 612 Scaglietti. Also the handsets are believed to use the same leather and stitching as latest Ferrari car interiors. Moreover the battery cover resembles a distinctive bonnet dialing with the sides of the handsets sculpted to reflect the louvers as found on Ferrari cars.


 


The name ‘Ti’ is derived from the non-corrosive element which has the highest strength-to-weight ratio of any metal and an ability to withstand extreme temperatures.


 


The pricing details for these handsets remain undisclosed as of now.


 


Source : http://www.telecomtiger.com/