We as a people are either the most deeply observant of this Christian festivity, or we are just simply addicted to merry making.
Whatever the case may be, and media reports of a recession notwithstanding, there is one more reason for local consumers to look forward to this year’s holiday season. Last week, Sony briefed members of the local IT media on the consumer electronics giant’s marketing campaign for the holiday season.
Christmas Treasures 2008 highlights Sony’s newest line-ups of consumer electronics the company claims are fit for the gift-giving season. The marketing campaign, which blasts off on November 14-15 at the Cebu Trade Hall and on December 5-7 at the SMX Convention Center in Pasay City, presents consumers an opportunity to get personal and intimate with Sony’s eight latest consumer electronics technologies.
EC Treasure Chest
These are the Bravia Z450 LCD TV equipped with the Motionflow 240Hz technology, which enables it to precisely and smoothly display fast-moving images. Motionflow "enhances image stability by quadrupling the number of frame rate per second by interpolating three new frames to reduce motion blur."
Another LCD TV, the Bravia X450, comes with the RGB Dynamic LED backlighting technology. By merging the distinctive set-up of red, blue and green light-emitting diodes with dynamic backlight control, this LCD TV creates enough light to come up with rich dark tones that mimic innate images.
Quiet Vaio, All Quiet
The Vaio T Series is as compact and as lightweight as the other Vaio laptops. It, however, comes with a noise-canceling feature coupled with a Sound Reality chip. It also includes a set of noise-canceling headphones.
Other noise-canceling technology-equipped gadgets in the product mix are the NWZ-S730 Series digital music player, which comes with an EX set of headphones and an in-box adaptor that turns the Walkman player into a noise-canceling tool for other devices, and the MDR-NC500D headphones. Sony claims this set of headphones can reduce up to 99 percent of ambient noise and provide high-quality audio.
Slimmest, Most Pixels
Sony’s marketing push also highlights the most recent additions to its lines of digital cameras. Featuring the latest in the company’s technological breakthroughs, these include the Cyber-Shot T77, which at present is the world’s slimmest camera with an optical image stabilizer. The list also includes the a900 DLSR camera, which comes with the 24.6-megapixel full-frame Exmor CMOS sensor and a built-in image stabilizer.
On the other hand, the TG1 HD Handycam owns the bragging rights to being the world’s smallest, lightest and slimmest full high definition camcorder.
Calling Santa
All these will be fine and dandy as Christmas gifts for your loved ones, and to be honest, even more so for yourselves. After all, as Toshiya Kagita, president and managing director of Sony Philippines, said, "Our innovations are meant to enhance our customers’ appreciation of life."
We may yet have to raid our bank accounts, or revive our once fervent belief in Santa Claus. Waking up on Christmas morning with your stockings filled with one or two of these Sony products would greatly improve the holiday mood.
Source : http://www.mb.com.ph/
