Wednesday, December 31, 2008

Asus, Acer stroke gold with hot-selling NB PCs at X'mas season

Despite the recent global economic recession causing consumer demand to wane worldwide, Taiwan's Asus and Acer, both world-caliber brands of notebook PCs, still posted shining sales of the related products during the Christmas shopping season.

According to the latest list of 15 most popular notebook PC models by sales volume during the Christmasshopping season released by Amazon.Com, the world's largest online retail chain, Asus's Eee PC 1000HA series netbook PCs ranked as No. 1, while Acer's competing model Aspire One white-tone series ranked as No. 2.

Furthermore, a total of eight different series netbook PCs launched by the two brands, with three models by Asus and five by Acer, were also on the list, indicating that the two brands' netbook PCs were well received in the U.S. consumer market during the Christmas and year-end shopping season.

Specifically, intense low-price promotions by Asus are seen as the main factor pushing up its sales of Eee PC series netbook PCs in the market during the season. For instance, the brand sharply cut the unit price of the top seller Eee PC 1000HA series by US$40 to only US$389, the lowest among 10-inch models. Also, its Eee PC 8.9-inch model sold for only US$329 per unit, US$40 cheaper than Acer's competing models.

Compared with Asus, Acer attracted consumers' attention by offering chromatic variety in its Aspire One. Despite having a single screen size of 8.9 inches, Aspire One is available in different tones, including white, gemstone blue, blue and black. The strategy helped the brand to successfully make the product hot seller during the Christmas holidays in the U.S.

In fact, the growing popularity of low-price netbook PCs worldwide has effectively helped to push up Asus and Acer's global market shares over the past year. Asus is optimistic about holding its fifth place by sales volume in the market in 2009, while Acer will even aggressively challenge HP's No. 1 position in the same year. The two brands respectively project their annual notebook PC shipments up to 15 million units and 9 million units for 2009.

Source & Copyright: CENS

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